Imagine: you’re at the height of your fame, despite being a new band (although you yourself have been in several bands over the years), and you’re described as the focal point of a ‘movement’ that only really exists in the minds of the media. You want to do something out of the ordinary, musically, but it would be career suicide (again, in the minds of the media. Mostly).
What do you do?
You start a side project.
Here at Unspun Heroes, we know a thing or two about a side project. This is, after all, one of them. But we’re not (hopefully) at the height of our fame and we’re not going to do anything that breaks our initial vision.
For Pearl Jam’s founding guitarist, Stone Gossard, an outlet for his considerable musical talents came via jamming with his friends. And so, Brad was formed. Named after the man who owned the rights to the band’s original name, Shame – which subsequently became the album title – they released a very un-grunge record.
It’s experimental, off-beat, different, constantly shifting its musical references, shuffling them like a blackjack croupier on the Vegas strip. Yet, it’s so very Stone in sound and intent.
Kerrang placed it in their list of 100 albums you need to hear before you die, five years after its release, but in 1993 it barely troubled the charts on either side of the Atlantic.
30 years on, it’s held up (rightly) as one of the best albums of that year. I’d suggest it’s better than the output of Pearl Jam’s difficult third album, but that’s my opinion and it may well differ from yours. I know, it’s hard to comprehend that people can like different things and still like the same things as well.
Four years ago, Shawn Smith, the singer of Brad (and Satchel, plus others) passed away. The album he was working on with the other members of Brad was released earlier this year, in tribute. Yet, the first Brad album showcases Smith’s unusual style and Gossard’s abilities to reach past the niche he was placed in by the rock media. The original pressing commands high numbers on the resale market. Now it’s 30 years old, not only it is worth a second, third… hundredth listen, it’s surely worth a reissue. They came close on subsequent releases, but Shame was the album that defined them. Rather than shame, though, it’s pride that shines through.
Listen here.

